About ATTITUDE
What is ATTITUDE’s mission?
Since 2006, our mission is to bring you peace of mind in your everyday routine. Based in Montreal, ATTITUDE® creates clean, high-performing essentials that reflect your values: transparency, innovation, and eco-conscious living. Every product is thou
What is ATTITUDE’s vision?
We aim to redefine what “clean” truly means, by proving that performance, transparency, and sustainability can — and must — go hand in hand. Conscious Chemistry is our unique approach that combines clean ingredients, in-house innovation, and rigorous
How does ATTITUDE commit to environmental and social responsibility?
ATTITUDE offers eco-conscious options and embrace sustainability at every level. That’s why we follow a reduce, reuse, recycle, with real actions that make a real difference for our well-being today and for our children’s tomorrow. For total transpar
Where are your products developed and manufactured?
Our products are developed in our own laboratory and manufactured in our state-of-the-art facility, in Quebec, Canada. Learn more about our manufacturing process on our pages Our lab and Our factory.
How do you ensure the safety and quality of your products?
Rather than outsourcing, our in-house experts develop every formula in our own laboratory and make each product in our factory. This vertical integration ensures impeccable quality and strictly selected ingredients that meet the highest standards, su
Do you have a physical store?
Yes! Our flagship boutique is located at 4260 Saint-Denis Street in Montreal. This minimalist space invites you to test our textures, receive personalized advice, and use our refill station for your favorite products. Learn more on our page Our store